Concept Evaluation

Stuart McLachlan (Australia)

http://www.picturepig.com/Stuart%20McLachlan.html

Apart from illustrations, Stuart McLachlan has used paper styling techniques to produce most of his current design. From the French Film 2009 Festival poster, it's clearly shown the use of colours and compositions have became one of the main elements used in this design; he has used the French man as the hierarchy and foreground of this design by creating a sense of movement and solid colours of red, blue, black and white to attract audience's attention.  


Stuart McLachlan has used different graphics to represent the concept for this design. He has created a background of french architecture and the colours of French (red, blue and white) on the scarf is also representing the colour of French's flag. The Illustration had also shown that the man is also sitting on a director's chair and this represent the theme of this poster. I think this is a successful design of Stuart McLachlan where he has used strong graphics to represent the theme of this poster in a simple and easiest way for audience to understand.