Native American Motifs

Spokane Chiefs




Logos thorough history:

1985/86 - 1989/90

1985/86 - 2001/02 

The current Spokane Chiefs’s logo carries strong symbols of U.S.A and the Native American motifs because the Spokane Chiefs is a major junior ice hockey team from Spokane, Washington; Spokane is a city name drawn from the Native American tribe, which means “Children of the Sun” in Salish. The use of colours show a strong symbols of U.S.A because these are the main colours and repartition of United State (e.g. the U.S.A flag uses these colour to represent their country). The designers have used the illustration of the Native American’s hair decoration as apart of the team’s symbol. 

The elements and principle of design have been used in different ways in this design, such as shapes and the colour red have been used to represent their team sprite and passion of the team; Lines have been used as the outlines of this design to create a sense of depth in this design and it's also helped to bring out the hierarchy (the red "S" illustration) of this design.


From my opinion, this design has achieved it's intention because it shows a clear understand of it's motif and it's well use with design  elements.

1990/91 - Pres

http://www.sportslogos.net/team.php?id=452
http://en.wikipedia.org/wiki/Spokane,_Washington