The five Olympic rings
The five Olympic rings was design in 1912, by Baron Pierre de Coubertin. From this design, it’s clearly shown the use of negative and positive spaces; the five colour rings (blue, yellow, black, green, and red) are representing the positive space of this design. The negative space is white field behind the five rings. This design has also been create in motif 2D. These colours and the use of negative and positive space created a strong hierarchy for this design and other Olympics’ products; the connection of the five rings has also created a sense of rhythm.
Colours and shapes are the main elements used for this design, these elements carry a strong sense of Symbolism in this design to represent the five parts of the world which now are won over to Olympism and willing to accept healthy competition. In my opinion, this design has achieved its intention because the connections of the circle have clearly shown the sport sprits and the good relationship between each country. The uses of composition and colours have made this design successful and eye- catching.
http://en.wikipedia.org/wiki/Olympic_symbols
http://en.wikipedia.org/wiki/Symbolism_(arts)
http://tiny.cc/ldfgw
Hawthorn Football Club uniform
Hawthorn Football Club has used a hawk as the symbol and mascot for their logo design. This was first develop as a pre existing unofficial logo with the theme “A flying Hawk”. The Hawks’s Mascot Manor representative and club mascot is Hudson ‘Hawka’ Knights, a caricature of a hawk dressed the same way as the Hawthorn players. They have been using the same mascot since the first logo was produce in 1980s. The current logo was create with Brown and Gold with an illustration of a hawk’s head. There are 2 different designs for the current team’s uniforms. The home guernsey is the standard uniform of the team and it’s use for all the home and away games in Victoria, Sydney and Tasmania; the other version of the uniform called the away guernsey and it’s use in every away game in Adekaide Perth and Btisbane.
The current uniforms design were both designed on November, 2008. Both of these design have used colours and symbol (the Hawk logo) for the uniform design. From the home guernsey design, it has used strong vertical stripes of the Hawthorn brown and gold as the symbol and hireachy. However, the use of sponsor logo that locate on this guernsey has created an asymmetry layout of this design because the amount of logos that is used on both side does not match. The away guernsey has used a crop section of the logo as the focal point of this design and this has also create the positive(the hawk head) and negative (the white background) space for this design. However, this is also an asymmetry design because it contain a lot of information (sponsor logos and the hawk illustration) on one side.
Colour, rhythm and scale are the main elements and principles that are used in these designs, the use of colour have became the symbol and sprits of the team; the use of colour sprites and the sprites on the hawk's head have became the rhythm of this design and it create a sense of movement and the passion from the team. Colour Field and Symbolism are the main art styles that use in there design, they have used a large surface of solid colours in both designs and symbolism have been used with colours and the crop logo.
The concept of this design has follow the motto of the team "spectemur agendo" and it translates to "let us be judged by our acts". The hawk has also been use as apart of it's concept and it represent the Hawka Knight.
From my research, I think these designs have achieved its intention because the use of colours and elements have shown as a strong symbol of this team and it's an eye catching design.
http://www.bigfooty.com/forum/showthread.php?t=793684
http://en.wikipedia.org/wiki/Hawthorn_Football_Club